Human by Design.

Seamless by Execution.

Advise design and development teams to create digital applications that are clear, usable, and loved by both users and developers.

Advising and coaching

Two professionally dressed individuals, a bald man with glasses and a woman with dark hair in a bun, sitting at a table during a meeting. They are reviewing documents, with a laptop open showing a website, and a magazine or booklet on the table.

We partner with organizations to bring clarity to complex transformation challenges by:

  • Applying evidence-based research and HCI principles to uncover user needs and align every decision with business goals.

  • Co-creating solutions through collaborative design that bring ideas to life and balance usability with business impact.

  • Translating research and design insight into clear, practical strategies that accelerate alignment and execution.

Application audits

Two people working at a wooden table with laptops, pens, and papers containing sketches and notes.

Uncover new opportunities, design smarter solutions, and create digital experiences that drive real business impact.

We’ve helped organizations improve their bottom line by combining deep usability and user experience design expertise with a strong foundation in technical principles.

Workshops

Lay the foundation for impactful design through user research, planning, and validation.

User Research - We observe real users interacting with your product to uncover friction, validate design decisions, and ensure every experience feels natural.

User Persona Analysis - We help you understand your users’ goals, pain points, and behaviours better through research-based methodologies.

Journey Mapping - We map the full user experience, from first touchpoint to final outcome, to uncover key moments, emotions, and pain points.

Prototyping and Design

A person working on wireframe sketches for a mobile app, drawing layout designs and interface elements on paper with a green marker, surrounded by colorful sticky notes, pens, and brainstorming sketches on a cluttered table.

We create intuitive interfaces through thoughtful screen flows, wireframes, and interactive prototypes.

Screen Flows & User Flows - Screen flows and user flows map the steps a user takes to complete specific tasks, highlighting key decisions, entry points, and potential pain points.

Interactive Prototypes - Interactive prototypes simulate the user experience by bringing wireframes to life with clickable elements, transitions, and animations.

Usability Testing - We identify usability issues early by observing how real users interact with prototypes or early-stage designs.

Development & Delivery

Two computer monitors displaying colorful lines of code and a backlit keyboard in a dimly lit room.

Ensure a smooth handoff to your development team thorough detailed documentation, design specifications, and testable prototypes.

Detailed documentation - Clear documentation outlines the user flows, business logic, and interaction rules behind each design decision.

Detailed design specifications - Annotated design files and specs (e.g., spacing, states, behaviors, component usage) give developers pixel-perfect guidance.

Testable prototypes - Interactive prototypes allow teams to validate behavior, transitions, and logic before development begins.

Our team

Baha Jabarin

Chief Creative Officer

Case studies

We have helped over 50 teams in enterprise organizations such as Air Canada, RBC, Government of Ontario, TD, CIBC and Canada Post.

See our portfolio

Let’s build something great together.

Let us help you uncover new opportunities, design smarter solutions, and create digital experiences that drive real business impact.

We’ve helped organizations improve their bottom line by combining deep usability and user experience design expertise with a strong foundation in technical principles.