MIMICO DESIGN HOUSE
Human by Design.
Seamless by Execution.
Guiding design and development teams to create clear, intuitive digital experiences that delight users and empower developers.
25+
Years Combined Experience
100+
Teams Coached
40%
Avg. ROI Increase
WHAT WE OFFER
Our Services
We help organizations create digital experiences that delight users while driving measurable business results.
Advising & Coaching
Partner with your organization to bring clarity to complex transformation challenges through evidence-based research and HCI principles.
Application Audits
Uncover opportunities and design smarter solutions that drive real business impact by combining UX expertise with technical principles.
Collaborative Design
Co-create solutions that bring ideas to life while balancing usability with business impact through inclusive design practices.
User Research
Apply evidence-based research methodologies to uncover user needs and align every decision with business goals.
Strategy Translation
Translate research and design insights into clear, practical strategies that accelerate alignment and execution.
Business Impact Analysis
Measure and improve your bottom line through data-driven UX improvements that directly impact conversion and retention.
OUR WORK
Case Studies
We have helped over 50 teams in enterprise organizations such as Air Canada, RBC, TD, CIBC, Government of Ontario, CAE, Canada Post and more.
OUR APPROACH
How We Work
A collaborative, evidence-based approach that drives alignment and accelerates execution
01
Discovery
We start by understanding your challenges, goals, and current state through stakeholder interviews and context analysis.
02
Research & Analysis
Apply evidence-based research and HCI principles to uncover user needs and identify opportunities for improvement.
03
Co-Creation
Collaborate with your team to design solutions that balance usability, technical feasibility, and business impact.
04
Implementation Support
Translate insights into actionable strategies and coach your team through execution for sustainable success.
Latest From Our Blog
Design Vlog
Let’s build something great together.
Let us help you uncover new opportunities, design smarter solutions, and create digital experiences that drive real business impact.
We’ve helped organizations improve their bottom line by combining deep usability and user experience design expertise with a strong foundation in technical principles.
Your information is confidential. We will never share it with anyone.
Most discovery processes are designed to gather requirements quickly.
But speed doesn’t guarantee understanding.
In this video, I explore why many projects fail before design or development even begins — and how integrating coaching principles into discovery changes everything.
Most discovery processes are designed to gather requirements quickly.
But speed doesn’t guarantee understanding.
In this video, I explore why many projects fail before design or development even begins — and how integrating coaching principles into discovery changes everything.
Instead of treating discovery as a checklist or interview process, this approach reframes it as a space for reflection, alignment, and deeper thinking. By slowing conversations down, asking better questions, and truly listening, teams uncover root causes rather than locking in premature solutions.
This video is for:
• Product leaders
• Designers and researchers
• Consultants and architects
• Delivery and transformation teams
• Anyone frustrated by “requirements that looked right… but weren’t”
If you’ve ever built the wrong thing despite doing “everything right,” this conversation is for you.
Topics covered:
• Why traditional discovery often misses the real problem
• The danger of premature solutioning
• How coaching principles improve insight and alignment
• The role of active listening and silence in discovery
• Why better discovery leads to better project outcomes
💬 Join the conversation:
How does discovery work in your organization — and where does it break down?
👍 If this video resonates, like and subscribe for more on discovery, design, AI, and systems thinking.